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Building Your online Asset
Having a website is great, but a website alone is not enough to attract a regular, daily flow of patients to your practice. One way to get more people to your website is to increase your presence on the search engines.
To achieve this, your website must become an asset. In the same way a real estate portfolio is an asset that makes money over time, the commercial value of your website is also built over time.
Search Engine Optimisation (SEO) is the process of ranking your most profitable business-related search terms as high up on the search engines as possible. The more you invest in dental SEO, the more valuable your website becomes
Building Your online Asset
Having a website is great, but a website alone is not enough to attract a regular, daily flow of patients to your practice. One way to get more people to your website is to increase your presence on the search engines.
To achieve this, your website must become an asset. In the same way a real estate portfolio is an asset that makes money over time, the commercial value of your website is also built over time.
Search Engine Optimisation (SEO) is the process of ranking your most profitable business-related search terms as high up on the search engines as possible. The more you invest in dental SEO, the more valuable your website becomes
The Road Map
To build an asset, you need the right plan of action.
We start by auditing your website and the many Google ranking factors to see what needs to be fixed. We also review your Google My Business Listing to see where it needs optimising. We leave no stone unturned, really digging-deep to find out the landscape of your market and what is needed to rank your website and get more business.
We then compare the performance of your site against the performance of your main competition. This gives us an accurate road map for winning in your market.
Knowing The Competition
To win in SEO, we must identify the strengths of your competition. The difficulty in
dental SEO is understood once we have analysed the strength of your competition. As
Chinese philosopher and military strategist, Sun Tzu said in his book around 500 BC, ‘Art of War’
The Road Map
To build an asset, you need the right plan of action.
We start by auditing your website and the many Google ranking factors to see what needs to be fixed. We also review your Google My Business Listing to see where it needs optimising. We leave no stone unturned, really digging-deep to find out the landscape of your market and what is needed to rank your website and get more business.
We then compare the performance of your site against the performance of your main competition. This gives us an accurate road map for winning in your market.
Knowing The Competition
To win in SEO, we must identify the strengths of your competition. The difficulty in
dental SEO is understood once we have analysed the strength of your competition. As
Chinese philosopher and military strategist, Sun Tzu said in his book around 500 BC, ‘Art of War’

“If you are ignorant of both your enemy and yourself, then you are certain to be defeated in every battle. If you know yourself, but not your enemy, for every battle won, you will suffer a loss. If you know your enemy and yourself, you will win every battle.”

“If you are ignorant of both your enemy and yourself, then you are certain to be defeated in every battle. If you know yourself, but not your enemy, for every battle won, you will suffer a loss. If you know your enemy and yourself, you will win every battle.”

 

After our assessment of your market, clarifying your business objectives and analyzing your competition, we create an action plan that will first close the gap between you and the competition, but then overtake them. This involves a range of tactics that work best in the dental industry.
And once we are clear on what we want to achieve, we waste no time in putting the wheels in motion and getting results as quickly as possible.
comptition
After our assessment of your market, clarifying your business objectives and analyzing your competition, we create an action plan that will first close the gap between you and the competition, but then overtake them. This involves a range of tactics that work best in the dental industry.
And once we are clear on what we want to achieve, we waste no time in putting the wheels in motion and getting results as quickly as possible.
Not Just Rankings and Traffic
Yes rankings and traffic are important, but if visitors don’t take the necessary steps on your website and convert into patients, then your efforts to rank higher on the search engines are wasted.
This is where some SEO agencies go wrong… they focus on rankings and traffic, but not on what happens after the visitor arrives on the website. But to cover the cost of your SEO services, and make a tidy profit on top, your SEO strategy must include both traffic to your website, and a strategy for converting traffic into leads and patients.
Customised For Dentistry
If SEO is about both traffic and conversions, then it is crucial to understand how to turn website visitors into patients. Most SEO agencies are not industry focused, and few really understand the dental market well enough.
Because of our industry focus, our dental SEO is not a one-size fits all approach. We customise our strategy to reach your business objectives. As dental marketers, we’ve come to learn why dental marketing campaigns are underperforming, how to fix them and how to convert more dental prospects into patients.
Not Just Rankings and Traffic
Yes rankings and traffic are important, but if visitors don’t take the necessary steps on your website and convert into patients, then your efforts to rank higher on the search engines are wasted.
This is where some SEO agencies go wrong… they focus on rankings and traffic, but not on what happens after the visitor arrives on the website. But to cover the cost of your SEO services, and make a tidy profit on top, your SEO strategy must include both traffic to your website, and a strategy for converting traffic into leads and patients.
Customised For Dentistry
If SEO is about both traffic and conversions, then it is crucial to understand how to turn website visitors into patients. Most SEO agencies are not industry focused, and few really understand the dental market well enough.
Because of our industry focus, our dental SEO is not a one-size fits all approach. We customise our strategy to reach your business objectives. As dental marketers, we’ve come to learn why dental marketing campaigns are underperforming, how to fix them and how convert more dental prospects into patients.
The Strategic Approach To Winning
Backlinking is one of the most important elements of SEO. Google wants backlinks from high quality websites. Not from any old website, which is often used in some SEO campaigns, but from websites that are relevant and authoritative to your industry.
The days of accumulating large quantities of “low-quality” backlinks are gone. It doesn’t work anymore and Google will penalise this kind of practice. So it’s imperative that the right industry focused backlinks are sourced. Particularly when trying to rank the most competitive keyword terms.
There are different backlink strategies, but Google most values editorial backlinks. Which must pass editorial review. Of course, getting these can be challenging. And the truth about acquiring these type of backlinks is they are extremely time consuming.
It takes time to build relationships with stakeholders of these websites. Then, in order to feature on these sites, the content needs to be of the highest standards.
The Strategic Approach To Winning
Backlinking is one of the most important elements in your dental SEO campaign. Google wants backlinks from high quality websites. Not from any old website, which is often used in some SEO campaigns, but from websites that are relevant and authoritative to your industry.
The days of accumulating large quantities of “low-quality” backlinks are gone. It doesn’t work anymore and Google will penalise this kind of practice. So it’s imperative that the right industry focused backlinks are sourced. Particularly when trying to rank the most competitive keyword terms.
There are different backlink strategies, but Google most values editorial backlinks. Which must pass editorial review. Of course, getting these can be challenging. And the truth about acquiring these type of backlinks is they are extremely time consuming.
It takes time to build relationships with stakeholders of these websites. Then, in order to feature on these sites, the content needs to be of the highest standards.
At Dental Metrics, we know which websites are most relevant for backlinking in the dental market, and because we built relationships with these sites, we are able to get these backlinks. When you have more high quality backlinks than your competition, then gaining an advantage over your competitors is just a matter of time.
plan
plan
At Dental Metrics, we know which websites are most relevant for backlinking in the dental market, and because we built relationships with these sites, we are able to get these backlinks. When you have more high quality backlinks than your competition, then gaining an advantage over your competitors is just a matter of time.
Packages

  • Basic SEO

    $750/ per month

    For small dental businesses
  • 10 terms
  • Onsite optimisation
  • Target Market Analysis
  • Competitor Analysis
  • Google Maps Optimisation
  • Local SEO
  • Basic backlinking


  • Deluxe SEO

    $2495/ per month

    Market leader
  • 30 terms
  • Onsite optimisation
  • Target Market Analysis
  • Competitor Analysis
  • Google Maps Optimisation
  • Local SEO
  • Advanced backinling
  • Optimised Articles
  • Viral Marketing
  • Social Sharing
  • Conversion optimisation research

  • Premium SEO

    $1895/ per month

    Best option for most dentists
  • 20 terms
  • Onsite optimisation
  • Target Market Analysis
  • Competitor Analysis
  • Google Maps Optimisation
  • Local SEO
  • Advanced backinling
FAQ

How long does it take to rank on Google?

The exact amount of time can vary from site to site. The size of your site and when it was indexed by spiders can influence the time it takes. We have achieved top 10 rankings for a dentist website within just a few days. And while this is not common for most websites, it does happen. For most dentist website we believe a first page ranking can be achieved within 3 months.

How does your 90 day dental SEO guarantee work?

The fact is, some markets are harder to rank than others. Some of your competitors might be working towards the same objectives that you have, which can make your market more competitive. And so we have to evaluate our dental SEO guarantee on a case by case basis.

We only use safe, white hat and proven SEO strategies that won’t compromise your rankings later. They can take a little longer than risky black hat strategies, so if we feel your target keywords are too competitive, we will let you know beforehand.

Please note that our guarantee is there to give you peace of mind and confidence that we can deliver. We are assuming the risk with the guarantee, which is why we evaluate the case for each campaign. Our guarantee is not a promise on revenue or traffic volume.

Generally speaking, some changes occur within less than one week, while many take 3 months or more for changes to take shape. For that reason, we are confident that most dental practices will see a first page ranking within 90 days. If we fail to achieve this within 90 days, we will keep working on your campaign for free until one of the target keyword is on the first page.

What is the difference between SEO and PPC advertising?

SEO is a longer term strategy that is executed by following a plan. If done correctly, pages on that website will eventually rise to the top of the organic section of the search engine results pages.

Where as Pay per click (PPC) Advertising involves showing up for business related keywords within the sponsored sections of search engine results pages. This is a much faster strategy, and doesn’t require the same kind of optimisation work in order to rank to the top pages. Some dental practices focus on SEO while others focus on PPC. However, there are many benefits for having both strategies. Especially if you require a lot of website traffic.

In the long run, when Search Engine Optimization is done properly is much cheaper and can be more effective, although these two approaches can be used together as part of a larger marketing campaign.

My web designer told us he optimised our website but it’s still not coming up on Google.

Most web designers are not marketers. While they might have some basic knowledge of onsite SEO, they often lack knowledge of the broader aspects of an SEO strategy. In most cases they build sites to look good, but without consideration for optimising user experience or for the search engines.

What is a Google My Business Listing?

Google For My Business listings is ideal for dental practices as it promotes your business in Google maps, as well as in the results pages of the search engines when people are typing local focused keywords. This is included in all of SEO packages.

How Long Does A dental SEO Campaign Last?

The short answer is that it all depends on the business. Each dental practice has its own needs and business objectives. If you’re trying to rank highly for many different keywords in highly competitive markets, you’ll need to invest far more than a dental practice who just wants a better chance at ranking for a few local focused dentist keywords. Ultimately dental SEO should be seen as a long term strategy that will continue to pay dividends.

Do I Have To Sign Up To A Contract?

We don’t believe in locking our clients into any kind of long term contract. We want you to feel at ease about coming on board with us and not feel like you’re taking out a mortgage. However, we do ask that you respect our 30 day cancellation period.

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